Here at Hollygrove Market & Farm we understand that sometimes eating locally can become synonymous with expense and time. We try to offer the freshest seasonal local food available. Most weeks the produce is picked the same day as the pick up or delivery, if not the same day, it is within 36 hours and is immediately washed and refrigerated (if necessary). The staff at Hollygrove Market & Farm comes from a largely diverse background including economics, sociology, environmental urban planning, cultural anthropology, and biology. Also there is over two decades of retail and culinary management.

Everyone loves to read.  A lot. Especially when it comes to food whether it’s the history & biology of particular fruit or vegetable’s development all the way to how society & economics might have changed the fate of that particular fruit or vegetable. So when we ran across some tips from the authors of the book, 100 Mile Diet, Smith & McKinnon, we thought it vital to share those with you:

Somehow we’ve forgotten that cooking your own meals and putting away food for winter used to be considered thrifty things to do – and the fact is, they still are. Local eating does have its costs, but it has its savings, too.”

First: Are local foods really so expensive?
1. Do a fair comparison. Farmers’ market foods often have a higher sticker price. But wait – that head of lettuce is much larger than the one at the supermarket, and it’s organic. Compared pound-for-pound with supermarket foods of similar quality, farmers market foods may actually cost less. Also, some so-called luxury foods (often foods that don’t keep or transport well, such as basil and artichokes) can be far cheaper at the farmers’ market than the supermarket.

2. Consider a box program. Weekly local-food box deliveries, especially community-supported agriculture programs (or CSAs, in which you become a subscriber to a particular farm or set of farms), often offer excellent value.

Second: Shop wisely
3. Arrive at the market early, or late. The best-priced foods can sell out quickly. On the other hand, vendors will often sell end-of-day food (especially in bulk) for less, rather than ship it back to the farm.

4. Do a walk-around. Quickly check the farmers market stalls for the best deals. Earlier this year I saw the first salad greens for $11/lbs. I gave those a pass, and instead bought a huge bag of wild miner’s lettuce – a succulent seasonal treat – for just $2.

5. Buy in bulk, buy in season. Local foods are cheapest in the peak of their season. That’s the time to invest in your food and freeze, can, or dry some for later. The outlay of cash can be a big bite, but in winter your grocery bill will be close to zero. Some real-life examples from Alisa and my experience: nearly 50 peaches for $3 (that’s total, not by weight); organic tomatoes for $1/lbs; wild salmon for $4/lbs (in stores I’ve seen it topping $20/lbs).

6. Buy cheaper cuts and ugly food. It costs money to raise animals in humane conditions. Expect to pay more, but expect better-tasting meat, too; keep costs down by eating less expensive cuts, such as stewing meats, more often. With vegetables and fruit, it’s often cheaper to buy “uglies” – products with small blemishes or funny shapes – that taste just fine but can be hard for farmers to market.

hollygrove checkoutThird: Do not waste food
7. Do not waste food. When new research indicates we throw out one-third of the edible food we buy, it’s hard to take seriously claims that food “costs too much.” Make plans to use the food in the fridge or freezer, including leftovers.

8. Use everything edible. You eat radishes. But do you also eat their greens, flowers, and seed pods – all delicious? Carrot tops are tasty, and so are cauliflower and broccoli stalks and leaves. In Africa, I’ve eaten whole dishes made entirely of bean or squash leaves. Ask your farmer or food producer for ideas on how to use every edible part of what you buy, or troll the internet for ideas.

9. Remember the stock pot: Much of what we throw away – bones, fish heads, vegetable trimmings – can be saved to make healthful soup stock. Many older people remember keeping stock pots (or still do); ask your elders about what works well in stock and what should go in the compost instead.

Fourth: Cook smart
10. Use fewer ingredients. Fresh foods have bolder flavors than bland supermarket foods. Use fewer ingredients and let their simple flavors shine.

11. Prepare smaller portions of meat, eggs, cheese etc. Everyone knows that most of us eat too much of these expensive foods, but it’s hard to replace them with bland supermarket fruit and veg. Fresh, local vegetables, on the other hand, earn their place at the center of the plate.

12. Eat smaller meals. Many locavores report that, over time, their meal sizes shrink and they also do less snacking. That’s certainly been my experience. We can’t say for certain why this happens, but my guess is that local eaters are getting better nutrition through their fresh, whole foods. What I can say for sure is that it’s saving us money.

Fifth: Community comes with savings
13. Buy together, cook together. Making big bulk purchases, with even deeper savings, is easiest in groups. Having food friends allows you to share different kitchen tools and appliances – not everyone needs a dehydrator or a storage freezer. Carpooling or splitting the labor of seasonal buying saves gas. We’ve even watched groups come together and cooperate with farmers to decide the following year’s crops and explore the costs together.

14. Get to know your food producers. The baker’s dozen is alive and well on the rural backroads! We still frequently see “honor boxes” – unattended roadside stands with a coin box where you pay what you feel is fair for the food that you take. Alisa and I rarely make a farmgate purchase without receiving a little something extra, like a newly ripe melon or a few onions. This year, Alisa was invited to pick our canning strawberries for free, just because the berries were otherwise going to rot on the vine.

15. Barter, trade, and work for your food. Some u-pick operations and other growers will pay you to pick for them as well as give you a good price on food you harvest for yourself. Some farmers appreciate offers to work for food (I used to do this weekly while in my mid-twenties). At farmers’ markets, some vendors will give free fruit or veg if you help set up or take down their stall. And don’t forget to barter and trade with other locavores with the extras of what you grow or preserve.

Sixth: Be a little more self-sufficient
16. Plant a garden. Even a small container garden can save you money on herbs, which are expensive at the shops. We focus on planting foods that are costly but easy to grow, like garlic, basil, herbs, and, this year, tomatilloes. We also also plant a winter garden, for fresh food when supermarket prices are at their highest.

17. Forage. Wild foods are free. And foraging doesn’t only happen in the wilderness – ask your neighbours about all that tree fruit they’re letting drop and rot on the ground.

18. Consider some livestock. Even in the city, rules and regulations increasingly permit people to keep bees, chickens, and – more rarely – goats or larger animals. Bantam chickens, for example, are small and can keep a family in eggs much of the year.


19. Ask yourself – and your local politicians – why bad food is so often cheap and good food is so often expensive. Why does our system subsidize the producers who use tons of chemical fertilizers and pesticides, ship food huge distances, pay farmworkers the bare minimum, and treat animals as if they were machines rather than living creatures? Why not invest instead in a food system that is first and foremost local, organic, humane, and a decent place to work? Remember: If the food’s too cheap, it’s because someone else is paying.

Check out this week’s great article in The Gambit about Hollygrove Market & Farm! It is available in print versions on page 25, and in the online version here. Please let us know what you think of the article!

If you have some extra moments at your desk today, check out the great segment on last week’s (December 26th) episode of Steppin’ Out in which food columnist and activist Poppy Tooker gives Hollygrove Market & Farm, and New Orleans Food & Farm Network’s new Executive Director, Daphne Derven, a glowing review. Check out the segment here, and let us know what you think!

This past Saturday the Times-Picayune featured a great article about the Hollygrove Market & Farm in the Green Living section. Molly Reid gave us a great write-up, check it out here if you haven’t already seen it!